Love Rooted

Root down. Rise Together.

Strategy·Messaging·Branding
Love Rooted wordmark embossed in plaster signage
Client

Love Rooted

Services
  • Strategy
  • Messaging
  • Tagline
  • Identity
  • Website
  • Photo Direction

Love Rooted is the practice of a lifelong intuitive, Lacey, who helps people bring the body’s energy back into balance through Energetic Calibrations.

Awful Nice helped Lacey turn a deeply personal practice into a brand people can find, feel, and trust. We shaped the messaging, designed the logo and identity, built the website, and directed the photography so every piece feels as calm and grounded as a session with her. The result is a brand that’s warm and welcoming without drifting into the usual wellness clichés, carried by a tagline that sums it all up: Root Down to Rise Up.

Love Rooted logo lockup — root down to rise up

An emotion-first brand for work that’s felt more than explained.

Love Rooted social post — in the field Love Rooted social post — root down to rise up Love Rooted social post — sun mark over hands at sunset Love Rooted blog post — the sacredness of showing up
Love Rooted brand marks in motion — root down to rise up
Love Rooted LR monogram
A hand resting on a horse in golden light
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“Chantel has been a trusted creative partner from day one. She brings sharp thinking, great design, and a strong understanding of brand to every project.”
By All Means Brewing By All Means Brewing Lindsey Griffin, Co Founder