Hooked Sushi

A brand refresh with a little bite.

Brand Refresh·Merch·Illustration·Environmental Graphics
Hooked Sushi tee
Client

Hooked Sushi

Services
  • Strategy
  • Messaging
  • Brand Refresh
  • Merch
  • Illustration

Hooked came to Awful Nice ready for a refresh, not a reinvention. We sharpened the story, refined the voice, and built out a brand rooted in what Hooked does best: Japanese craft with a distinctly Montana kind of hospitality.

From messaging and brand values to the space and a fresh run of damn-good merch, we gave Hooked a stronger point of view and a brand built for its next chapter. Still welcoming. Still unmistakably Hooked. Just with a little more bite.

Where the West Rolls Wild — Hooked storefront

We gave Hooked more than a facelift. New values, new messaging, new spaces, and a brand built for the long haul.

Hooked caps
Hooked fish tee
Where the West Rolls Wild — Hooked hoodie
MoFi MoFi Love Rooted Love Rooted
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“Chantel has been a trusted creative partner from day one. She brings sharp thinking, great design, and a strong understanding of brand to every project.”
By All Means Brewing By All Means Brewing Lindsey Griffin, Co Founder